And Why Not? were a British pop trio, from Birmingham, West Midlands, England. Their only album, Move Your Skin (1990) was produced by Alan Shacklock, who was previously a guitarist in the 1970s rock band, Babe Ruth.


Their style was a mix of reggae with pop. The lead vocalist Wayne Gidden, was supported with backing vocals from Michael Steer (also on drums, percussion) and Horatio Hayles (also bass guitar).

They were successful in the UK Singles Chart during 1989 and 1990. Tracks on their 1990 album included; "The Cage", "The Face", "Correct Me If I'm Wrong", "Something U Got", "Speak the Word", "Restless Days" and "Move Your Skin".

And Why Not? played as supporting act to UB40 at the National Exhibition Centre in Birmingham in 1990, and they supported Transvision Vamp at the Hammersmith Odeon in the same year.